Annie McCubbin

Annie McCubbin is an actor, writer, director and corporate communication consultant, coach and author of Why Smart Women Make Bad Decisions. In 2001, combining disciplines of communication, theatre practices, and critical thinking, she diversified into the corporate sector, writing, directing and performing in corporate dramas, and training captains of industry from professional services, engineering, pharma, food and finance.

As the Director of COUP, the consultancy she founded with husband, David McCubbin, her corporate work is highly regarded as an outstanding synthesis of dramatic art, management consulting, and applied neuroscience. With a mantra of ‘Less Drama – More Performance’, she is able to deconstruct the most convoluted workplace narratives and help individuals, and companies, to function more successfully by exposing the cognitive errors and fallacious logic that lead to corporate failure. She does this through the delivery of keynotes, scripting corporate dramas, training and executive coaching.  

While her grander visions are about getting more women on boards, in parliament and closing the gender pay gap, she’s also hoping to see her son and daughter enjoy a future in which decisions that influence the lives of millions are made with reason, evidence and sagacity, rather than unconscious bias, woo and superstition.