David Moloney

David Moloney is one of Australia's most experienced management consultants and specialises in business strategy. Since 2011, David runs the global consulting firm www.internalconsulting.com (ICG), which is the only Australasian headquartered firm ranked in the top 200 firms globally for the past two years by Forbes and Statista.
He first learned about the applied science of loyalty and recognition when he was studying for his MBA at the Sloan School at MIT and has been fascinated ever since by this wonderful, ever-more complex fusion of micro-economics and human psychology, that is the Qantas Frequent Flyer loyalty program.
Everyone is some level of expert on the Qantas program, this book, for the first time, applies a management consulting lens to the problem of how do you master the frequent flyer program that is the envy of the world's airlines?
As an aside, David enjoyed the privileges of Qantas Frequent Flyer Platinum status for over 25 years, but due to Covid and substitution of face-to-face client meetings with video, David has sadly been demoted to life time Gold Status. He has yet to throw away his beloved platinum tags.
