Kate Toon


Kate Toon left the high-pressure world of big-name advertising agencies and started her copywriting business when she was five months pregnant. She had no plan, no savings and only the tiniest trickle of confidence.

She dreamed of building a business on her own terms and replacing her ‘real job’ income while never letting her son feel like he was her last priority. Since then, Kate has built a seven-figure global business as a trusted digital marketing coach and business mentor who has helped more than 20,000 businesses.

She regularly speaks at events around the world, runs two successful conferences and has built a team of humans to help her. And she’s achieved all of this working less than 20 hours a week from her back garden shed while wearing pajamas and watching Netflix with her son.

Kate was named Australia’s Most Influential Woman in Small Business in 2023, and Businesswoman of the Year in 2021. She’s a trusted expert on the TV show Kochie’s Business Builders and has been a guest on more than 200 podcasts. Kate has an extensive network of business parents who are already loyal followers of the Tooniverse.

Connect with Kate on LinkedIn or her website.

Books by Kate Toon