Major Street Blog

Why write a business book?

Why write a business book?

When I talk to prospective business book authors, I tell them about the returns on investment of their time and money when they publish a business book. From recent conversations with some Major Street authors, I want to share some of their views on the ROI from their book.
How to maximise your prepublication sales

How to maximise your prepublication sales

Anything authors and publishers can do to promote their books and start capturing prepublication sales will help get a new title off to the best start. Here are seven things you can do in your prepublication awareness strategy to maximise sales of your book.
Business Book Blog | Rules of Belonging

Business Book Blog | Rules of Belonging

I would recommend Rules of Belonging by Fiona Robertson to other readers, in particular leaders in organisations that are trying to increase business agility while knowing that the system needs to change to support it. And those organisations that still cling to outdated management methods.
Business book blog | Beat Gender Bias

Business book blog | Beat Gender Bias

For years now, organisations of all sizes and across all industries have been grappling with the challenge of accelerating women into leadership po...
When is the best time to release your business book?

When is the best time to release your business book?

There's no perfect time to release your business book. There's a time to avoid -- and you might be surprised when this is.

 

Business Book Blog | Beat Gender Bias

Business Book Blog | Beat Gender Bias

Beat Gender Bias by Karen Morley provides practical direction and hope, fuelled by the reality that inclusion is better for everyone; humans and business. The world is rapidly changing so we must all change too and this is the handbook to make it happen.
Should authors sell their own books?

Should authors sell their own books?

Authors often ask me whether they should sell their books themselves from their websites. There are pros and cons and it really comes down to their...
Rules of the Lending Game by Stuart Wemyss

Business book blog | Rules of the Lending Game

If I had to write down all the questions I might have as a property investor, Rules of the Lending Game by Stuart Wemyss (published by Major Street Publishing) answers them all.
Holding an online book launch (part II)

Holding an online book launch (part II)

Your value as an author hasn't changed in the COVID-19 environment, but your delivery needs to be different. A virtual book launch is an excellent way to promote your book. Online book launches are easy to host and provide powerful marketing opportunities.

Holding an online book launch (Part 1)

Holding an online book launch (Part 1)

People are still purchasing books online and reading more in social isolation. If your book’s publication date still stands, you can launch your book online. 

How to start an Amazon author page

How to start an Amazon author page

With more readers looking for books and ebooks online in the current COVID 19 environment, I’m suggesting our Major Street authors set up an Amazon...
3-d approach to writing

A 3-D approach to business book writing

At last, I think I've uncovered the secret of writing a great business book.