As a publisher, I'm often approached by authors who seek my advice about publishing their books. In these initial conversations, I always mention these four non-negotiables that are essential for a business book to be a success.
Have you ever wondered how it feels to write a book? And how does an author manage the fear and pressure that surrounds the publishing process? Find out in this video chat between Kelly Irving and Michelle Sales.
In this digital era, do humans or robots provide better customer service and what is more valued by businesses and brands? Using Creating a Customer Service Mindset by Jaquie Scammell, we discuss the benefits of face-to-face human interaction for building customer satisfaction.
We've found that a lot of people don’t really know what a publisher does. People often ask us, ‘So do you print the books?’ or ‘Are you an editor?’ We've given this some thought and here’s what we've come up with.
As in the fashion and food industries, the business world often goes through trends, and ‘mentoring’ and ‘leadership’ are hot topics that everyone is talking about this year – you might say Major Street was ahead of its time!
An author came to me with an idea for a business book and asked for a meeting to discuss it. "Sure," I said. "Before we meet, think about whether your book has a market." It was months before I heard from her again.