When I talk to prospective business book authors, I tell them about the returns on investment of their time and money when they publish a business book. From recent conversations with some Major Street authors, I want to share some of their views on the ROI from their book.
Anything authors and publishers can do to promote their books and start capturing prepublication sales will help get a new title off to the best start. Here are seven things you can do in your prepublication awareness strategy to maximise sales of your book.
I would recommend Rules of Belonging by Fiona Robertson to other readers, in particular leaders in organisations that are trying to increase business agility while knowing that the system needs to change to support it. And those organisations that still cling to outdated management methods.
Beat Gender Biasby Karen Morleyprovides practical direction and hope, fuelled by the reality that inclusion is better for everyone; humans and business. The world is rapidly changing so we must all change too and this is the handbook to make it happen.
Your value as an author hasn't changed in the COVID-19 environment, but your delivery needs to be different. A virtual book launch is an excellent way to promote your book. Online book launches are easy to host and provide powerful marketing opportunities.