COVER REVEAL: Black Belt by Joseph Healy and David Hornery
We are thrilled to reveal the cover for Black Belt: A masterclass for start-ups and entrepreneurs by Joseph Healy and David Hornery, which will be released on 28 February 2023.
Joseph Healy and David Hornery are finance industry veterans who reveal how they successfully started Judo Bank and disrupted the Australian banking market against all odds in this business masterclass for leaders, start-ups and entrepreneurs.
Disillusioned with the four big Australian banks’ culture and strategy, Joseph and David started thinking about a start-up that would improve and disrupt the immovable banking sector.
Although they were self-professed ‘no spring chickens’ who fell outside of the usual millennial start-up entrepreneur demographic, they forged a plan to start a new bank that would service small and medium-sized businesses (a sector the big banks were neglecting) in a highly regulated industry monopolised by four of Australia’s biggest companies.
Inspired by the Netflix mantra ‘that will never work’, Joseph and David founded Judo Bank in 2016. The name is a nod to the fact that in judo, the smaller, weaker person can overpower a stronger opponent through the efficient use of energy.
The cover was designed by Typography Studio and utilises a simple, strong and eye-catching typographic design, with the title set in Manuka Black – a typeface described as ‘a typographic punch in the guts’ and ‘new growth from old wood’.
The title and black belt motif have been stitched and embroidered, alluding to the embroidery on Judo Belts and Judogi uniforms.