Spotted around Sydney: To Be Honest... takes to the streets this August

Sydney commuters may notice a thought-provoking new message appearing across the city’s transport network this August.

To Be Honest..., the new book by internationally sought-after speaker, researcher and author Dom Thurbon, will be featured across multiple transport advertising locations throughout Sydney during August 2026.

Published by Major Street Publishing, To Be Honest... explores one of the most urgent issues facing organisations, leaders and society today: the growing difficulty of separating truth from misinformation, exaggeration and deliberate deception.

From corporate boardrooms and political campaigns to advertising, technology and everyday conversations, dishonesty carries an enormous cost. Drawing on extensive research, interviews and a remarkable collection of real-world stories, Thurbon examines why people and organisations distort the truth, what happens when honesty breaks down and how making truth happen can become a powerful catalyst for positive change.

Insightful, surprising and frequently funny, the book travels through case studies ranging from Formula 1 pit crews and operating theatres to runaway trains, aircraft flight decks and Bollywood studios. The result is an entertaining and highly relevant examination of how honesty shapes trust, performance, decision-making and leadership.

Dom Thurbon is a seasoned senior executive, entrepreneur, researcher, writer and facilitator. His previous work has explored behavioural and generational change, business strategy, purpose-driven leadership, the future of work and education, and disruption.

Keep an eye out for To Be Honest... while travelling around Sydney this August.

To Be Honest... by Dom Thurbon is published by Major Street Publishing and is available now through all good bookstores and online.