The best business cards come with pages
Why business books are better than business cards
An article that caught my eye over the past week was from The Huffington Post about a self-published book being A Business Card on Steroids – 'a magical marketing tool'. After reading the article, I thought: Agree. Agree. Agree. Here’s why.
You give someone your business card because it fulfils the following:
- It’s tangible: It’s a gift, if you like, albeit very small and low-cost – but in some cultures a business card demands to be treated respectfully.
- It’s about YOU. It says a bit about you and your business: your name, the business name, maybe there’s room for your business slogan.
- It provides your contact details: It has your contact details so people can get back in touch with you.
Well, here’s where the steroids kick in:
Your book is a welcome gift
What better gift than a book? If you give a bottle of wine, after it’s been drunk you’re left with another bottle for the recycling bin; a box of chocolates and you have a tummy ache and a pretty box. But a book… After you’ve read it, you have a head full of ideas, knowledge about the author’s business, and insight into his or her motivation.
Your business book is ALL about you
You can’t fit much on a 90 x 55mm business card, but a 150+ page book can say so much about you and your business. It can educate and promote, tell a story, offer advice, share business secrets, successes, theory and practice. It can entertain and even look good (a bit like yourself!).
It doesn’t get thrown away
If someone takes your business card, they have your contact details filed in their wallet, or desk drawer. It’s easy to lose or forget about, or throw away when you do your annual de-clutter. A good business book will provide ways to contact the author and his or her business. And, I don’t know about you, but I very rarely throw a book away. I leave it lying around, people pick it up and talk about it, or I proudly add it to my other business tomes on the bookshelf. So when I need your services, it can easily be retrieved, and I can track you down.
If someone has written about their business story, then they’ve spent a lot of time writing it, and working with a team to publish it. They’ve invested financially in it. That show’s how important their business is to them and how well they want to present it to you.
How Major Street can help you publish your book
At Major Street we specialise in working with authors to publish their business books. We’re a one-stop shop with over two decades of experience. We make the publishing process easy and we make it fun, and the result is a top quality publication that you’ll be proud to give to clients.
This week a happy Major Street client gave us this feedback:
“…flicking through the book and absolutely love it. It's laid out well, is edited nicely and the headings are great.”
This was the author’s second book. He self-published his first book by himself, found out it was quite a challenging process and he came to us because he wasn’t 100% pleased with the final result.
Don’t make that mistake. Contact us first.