Publishing Tips

When does an author start talking to a publisher?

When does an author start talking to a publisher?

Authors who write a business book showcase their expertise in an area of leadership, business or investing. They see the value of having a quality publication to use in business lead-generation, to educate their clients and endorse them as an ‘authority’ in their specialist area.
Why write a business book?

Why write a business book?

When I talk to prospective business book authors, I tell them about the returns on investment of their time and money when they publish a business book. From recent conversations with some Major Street authors, I want to share some of their views on the ROI from their book.
How to maximise your prepublication sales

How to maximise your prepublication sales

Anything authors and publishers can do to promote their books and start capturing prepublication sales will help get a new title off to the best start. Here are seven things you can do in your prepublication awareness strategy to maximise sales of your book.
When is the best time to release your business book?

When is the best time to release your business book?

There's no perfect time to release your business book. There's a time to avoid -- and you might be surprised when this is.

 

Should authors sell their own books?

Should authors sell their own books?

Authors often ask me whether they should sell their books themselves from their websites. There are pros and cons and it really comes down to their...
How to hold an online book launch (part II)

How to hold an online book launch (part II)

Your value as an author hasn't changed in the COVID-19 environment, but your delivery needs to be different. A virtual book launch is an excellent way to promote your book. Online book launches are easy to host and provide powerful marketing opportunities.

Holding an online book launch (Part 1)

Holding an online book launch (Part 1)

People are still purchasing books online and reading more in social isolation. If your book’s publication date still stands, you can launch your book online. 

How to start an Amazon author page

How to start an Amazon author page

With more readers looking for books and ebooks online in the current COVID 19 environment, I’m suggesting our Major Street authors set up an Amazon...
3-d approach to writing

A 3-D approach to business book writing

At last, I think I've uncovered the secret of writing a great business book.
Four non-negotiables when you’re writing a book

Four non-negotiables when you’re writing a book

As a publisher, I'm often approached by authors who seek my advice about publishing their books. In these initial conversations, I always mention these four non-negotiables that are essential for a business book to be a success.

The power of real confidence during the writing process

The power of real confidence during the writing process

Have you ever wondered how it feels to write a book? And how does an author manage the fear and pressure that surrounds the publishing process? Find out in this video chat between Kelly Irving and Michelle Sales.
business book publisher

What does a business book publisher really do?

At Major Street Publishing, we work on an author's book from manuscript to market. But, we also add value to an author's book and business in many other ways...