Publishing Tips

Authors who write a business book showcase their expertise in an area of leadership, business or investing. They see the value of having a quality publication to use in business lead-generation, to educate their clients and endorse them as an ‘authority’ in their specialist area.

When I talk to prospective business book authors, I tell them about the returns on investment of their time and money when they publish a business book. From recent conversations with some Major Street authors, I want to share some of their views on the ROI from their book.

Anything authors and publishers can do to promote their books and start capturing prepublication sales will help get a new title off to the best start. Here are seven things you can do in your prepublication awareness strategy to maximise sales of your book.

There's no perfect time to release your business book. There's a time to avoid -- and you might be surprised when this is.

 

Authors often ask me whether they should sell their books themselves from their websites. There are pros and cons and it really comes down to their...

Your value as an author hasn't changed in the COVID-19 environment, but your delivery needs to be different. A virtual book launch is an excellent way to promote your book. Online book launches are easy to host and provide powerful marketing opportunities.

People are still purchasing books online and reading more in social isolation. If your book’s publication date still stands, you can launch your book online. 

With more readers looking for books and ebooks online in the current COVID 19 environment, I’m suggesting our Major Street authors set up an Amazon...

At last, I think I've uncovered the secret of writing a great business book.

As a publisher, I'm often approached by authors who seek my advice about publishing their books. In these initial conversations, I always mention these four non-negotiables that are essential for a business book to be a success.

Have you ever wondered how it feels to write a book? And how does an author manage the fear and pressure that surrounds the publishing process? Find out in this video chat between Kelly Irving and Michelle Sales.

At Major Street Publishing, we work on an author's book from manuscript to market. But, we also add value to an author's book and business in many other ways...