Authors who write a business book showcase their expertise in an area of leadership, business or investing. They see the value of having a quality publication to use in business lead-generation, to educate their clients and endorse them as an ‘authority’ in their specialist area.
When I talk to prospective business book authors, I tell them about the returns on investment of their time and money when they publish a business book. From recent conversations with some Major Street authors, I want to share some of their views on the ROI from their book.
Anything authors and publishers can do to promote their books and start capturing prepublication sales will help get a new title off to the best start. Here are seven things you can do in your prepublication awareness strategy to maximise sales of your book.
Your value as an author hasn't changed in the COVID-19 environment, but your delivery needs to be different. A virtual book launch is an excellent way to promote your book. Online book launches are easy to host and provide powerful marketing opportunities.
As a publisher, I'm often approached by authors who seek my advice about publishing their books. In these initial conversations, I always mention these four non-negotiables that are essential for a business book to be a success.
Have you ever wondered how it feels to write a book? And how does an author manage the fear and pressure that surrounds the publishing process? Find out in this video chat between Kelly Irving and Michelle Sales.