Business book cover for Path to Purpose by Carolyn Butler-Madden

Path to Purpose
by Carolyn Butler-Madden

Regular price $29.95 Sale

"…an astute and compelling perspective to why cause-driven business is good business… and how businesses that engage authentically with audiences through shared values can build and accelerate their brands in the process."  David Redhill, Partner, Global CMO, Deloitte Consulting

"Path to Purpose [is] so incredibly valuable for anyone wanting to build a powerful brand in the modern world."  Andrew Griffiths, International Bestselling Author and Global Presenter

"Brands that just say and pray are the brands of the past. Brands that ‘do ’ around a clearly defined purpose are the growth engines of the future." – David Fox, CEO, Ogilvy Group Australia

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society’s problems.

In Australia’s first book on cause marketing, Carolyn Butler-Madden uncovers:

  • Why doing good is good for business
  • The science behind cause marketing
  • Fourteen real-life examples of world-class cause marketing strategies from Pampers, Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more
  • A simple six-step methodology to develop and implement a powerful and authentic cause marketing approach for your brand.