YOUR NEXT READ Episode #2: Why Smart Women Make Bad Decisions by Annie McCubbin



Why DO smart women make bad decisions?

Written by a very smart (and witty) woman, Annie McCubbin, this book encourages you to take a long hard look at yourself and at some of the ridiculous ways women (and men) make bad decisions. Think Bridget Jones meets Thinking Fast Thinking Slow. If you like learning with laughter, Why Smart Women Make Bad Decisions should be Your Next Read.

 Available in print and ebook. Buy it here and use code YNR to receive 20% off.



This is a laugh-out-loud, narrative-driven self-help book – think Bridget Jones getting a critical-thinking makeover.

In Why Smart Women Make Bad Decisions, protagonist Kat learns that the philosophies of ‘Believe in yourself’ and ‘Magic will happen’ will not deliver her a better life.

Her story, which recounts her hapless attempts to navigate scenarios that will be disturbingly familiar to many readers, is presented with a companion account of the cognitive quirks that drive her faulty thinking and behaviour.

This is everyday brain function explained through the lens of a modern comedy – the buggy brain stripped bare in a takedown of magical thinking and the questionable promises of self-help gurus.


Annie McCubbin is an actor, writer, director and corporate communication consultant, coach and author of Why Smart Women Make Bad Decisions. In 2001, combining disciplines of communication, theatre practices, and critical thinking, she diversified into the corporate sector, writing, directing and performing in corporate dramas, and training captains of industry from professional services, engineering, pharma, food and finance.

As the Director of COUP, the consultancy she founded with husband, David McCubbin, her corporate work is highly regarded as an outstanding synthesis of dramatic art, management consulting, and applied neuroscience. With a mantra of ‘Less Drama – More Performance’, she is able to deconstruct the most convoluted workplace narratives and help individuals, and companies, to function more successfully by exposing the cognitive errors and fallacious logic that lead to corporate failure. She does this through the delivery of keynotes, scripting corporate dramas, training and executive coaching.  

While her grander visions are about getting more women on boards, in parliament and closing the gender pay gap, she’s also hoping to see her son and daughter enjoy a future in which decisions that influence the lives of millions are made with reason, evidence and sagacity, rather than unconscious bias, woo and superstition.

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