In stores 29 September 2026 - Preorder now!
Understand how to maximise and make the most of your Frequent Flyers
Some say that 'earning' and 'burning' frequent flyer points is the third most talked about topic at dinner parties and BBQs, after the weather and politics. And splitting points now features regularly in prenups and divorce settlements!
Loyalty programs have been around for centuries, and with Australia’s geographic location and migrant population, it is no surprise that Australia’s most popular loyalty program is run by our national airline. Qantas didn’t invent the frequent flyer scheme but it is the envy of the world.
There's more to frequent flyer programs than lounges, upgrades and luggage labels, and it's important to know how to master the game. In this fascinating expose of frequent flyer loyalty programs (through the case study of Qantas Frequent Flyers), readers learn how the program started, how it grew to become the icon it is today and how the business of points impacts the Australian economy and the behaviour of most Australians on a day-to-day basis.
Most importantly, POINTS explores ways members can maximise the number of points they earn, spend them wisely, scale the status ladder and keep up with changes to the program which affect their value.
David Moloney is one of Australia's most experienced management consultants and specialises in business strategy. Since 2011, David runs the global consulting firm www.internalconsulting.com (ICG), which is the only Australasian headquartered firm ranked in the top 200 firms globally for the past two years by Forbes and Statista.
